Important Info for all Fertile Ground Producers
Registration Open from 08/15/2020- 10/15/2020
LATE Registration is available through November 1st. ALL steps must be COMPLETE by November 1st at MIDNIGHT.
LATE FEES APPLY! $25
Ready to submit your project? Click HERE.
1. Festival Overview
Portland’s 12th Annual Fertile Ground Festival will be held January 28-February 7, 2021.
In its 12th year as a city-wide festival of new works, Fertile Ground is brought to you by the Portland Area Theatre Alliance, a non-profit, volunteer organization dedicated to strengthening the quality, quantity and professionalism of the Portland theatre community.
Fertile Ground is a non-juried festival of new works representing a variety of artistic genres, from fully staged world premiere works of theater, to experimental and ensemble-driven work; from workshop productions, readings, and performance events, to collaborations including dance, music, comedy, and visual art. Unlike a typical fringe festival, Fertile Ground’s focus is on sharing the work of our local artists, ensuring that the artistic and financial benefits of the festival stay in Portland, while showcasing Portland‘s creative community to the world.
In a concentrated, 11-day time frame, audiences are able to choose from a vast depth and breadth of works at all different stages in the creative process. This approach is nationally unique, providing a new model for creating and publicizing new works that will be of substantive value to the national theater, dance and arts conversation.
2. What are the Participation Qualifications?
Each participant is responsible for producing their own event, with Fertile Ground acting as an umbrella of publicity, marketing and consulting support. Click here to browse SpaceFinder Portland for a venue.
Participation qualification in the festival varies by production type:
The Festival project offering should be Portland-generated. This means everyone on the project are Portland artists. Fertile Ground is intended to feature the work of Portland artists.
3. What are the Registration Fees?
Registering for Fertile Ground requires that you create an account with Box Office Tickets, and pay your registration fee by October 15, 2020.
Registration opens AUGUST 30, 2020 through October 15th, 2020. There is a late registration period from October 16th - November 1st. A $25 late fee will be charged for registrations received after October 15th. No Submissions will be accepted after 11/1/20.
*Fertile Ground uses a ticketing service called Box Office Tickets. It is highly recommended that producers also use BOT for maximum ease for both administration and ticket-buyers. However, we recognize that some producers must use their own established box office. A $50 fee is charged in those instances.
Producing More Than One Event - NEW!
If a producing entity is mounting more than one event/show, they do not need to register and pay the registration fees twice. However, for each show/event the producer WILL need to submit separate show/event listings. Beginning with Fertile Ground 2019, a nominal fee will apply to cover the costs of additional listings:
3-5 listings/events: $25.00 additional
6-10 listings/events: $50.00 additional
11+ listings/events: $75.00 additional
To be clear, this change is only for producers who are producing more than one show/event under their organization. With each event, all producers can schedule as many performances of shows as is reasonable for time and budget! There is still no additional fee for the number of performances.
4. After Registering, What Else Do I Need to Submit?
You must complete the Project Details Form by October 15, 2020
This form includes details about:
Please ensure your Form is complete and accurate when you submit, and that it follows format guidelines exactly.
5. What about your Show Image & Press Photos?
AFTER your Project Details have been submitted, we ask that you submit BOTH a show image AND press photos for your project as soon as you have strong photos. Photos are critical in telling your story and getting audience and media attention. Detailed instructions:
PLEASE SUBMIT ONE SHOW IMAGE for your listing on both the Fertile Ground website and Box Office Tickets.
PLEASE SUBMIT 1-3 hi-res jpeg press photos for marketing, media, website and social media.
Send them to Nicole and Abby as soon as you have them. If you do not have photos yet, please do try to take some good ones that "tell a story" about your show, those will suffice for now. They may be used for pre-marketing materials, ads, social media, website, etc.
Contact Nicole Lane at email@example.com with any questions.
6. What's the Deal with the Hold Harmless Agreement?
Please be sure to submit the PATA/Fertile Hold Harmless Agreement Form by October 15, 2020.
Your completed hold harmless agreement must be received by October 15, 2019 or Fertile Ground will have to pull your event from our Festival listings.
7. How does the Participant / Fertile Ground Partnership work?
Festival participants independently produce their own events. Fertile Ground can be a valuable producer resource and can offer support. The primary function of the Festival is to promote and market all participants as a part of this Portland Festival. Fertile Ground Festival is not legally liable in any way for your event.
B. Festival Passes
Festival Passes are offered to the public, this is the revenue that funds Fertile Ground, just like a ticket sale funds a producer.
C. Festival Guide Booklet (Circulation 5,000)
D. Festival Website
E. Public Relations & Marketing
F. Box Office Support
Fertile Ground partners with Box Office Tickets, who generates the online Festival calendar and sells Festival Passes as the ticketing service for most producers in the Festival.
G. Workshops and Roundtable resource events
Fertile Ground offers informational gatherings, workshops and networking opportunities in the months leading up to Fertile Ground such as a four hour PR & Marketing Bootcamp, a Meet the Press night and a hands-on Box Office Tickets/Passes workshop.
H. General Support
Fertile Ground has a volunteer staff to support you, answer questions and be helping hand to your experience as a producer. Look at the “Contact” page on the website to direct your inquiry.
8. What is Expected of me as a Participant?
A. Ticketing Expectations
You must honor ALL Festival Pass tickets for each performance (pending availability) during the 11-day span of the festival.
B. Festival Promotion Expectations
C. Communications Expectations
Producers who are interested in hiring AEA members need to sign AEA members to an appropriate AEA contract (SPT, Special Appearance, etc.). They should contact Ethan Schwartz, Field Representative at firstname.lastname@example.org.
Jessica Gleason, Web/Graphic Design
Gary Corbin, Ticketing/Festival Pass Coordinator
Jenni GreenMiller, Volunteer Coordinator
Maddie Odegaard, Marketing Assistant
Andrew Golla, Artists/Producer Liaison
Trisha Mead, Founder
Committee at large: Carol Kimball, Karen O'Donnell Stein, Nancy Matthews, Scott Stephens
**MARK YOUR CALENDAR**
Fertile Ground Opening Party is Friday, January 31, 2020!
More details to come!